Sonia G Launches

The Superstars are brushes that are manufactured individually, at different times, and in limited-quantity batches. This approach gives us the freedom to create and release special designs as opportunities arise. …

Today is the launch of the Synthetics Builder, I read your amazing reactions to this new brush that is bundled only with synthetic bristles and I thank you so so …

When I introduced the Superstars series, I mentioned that there is still so much more we want to achieve. As we work on new projects, research new materials, acquire new …

We are so happy to announce the restock of the Traditions Keyaki Kakishibu brushes with the addition of 4 new beautiful and effective brush designs!   For the details of …

The three maki-e eye sets that we have been releasing since December 2023 were initially planned to be launched at the same time for Holiday 2023. The idea was that …

Since we have welcomed many new Sonia G customers recently, please allow me to briefly share how my Fude journey started. Or you can click here to jump directly to …

This new Mini Soft Brush Book was designed to carry short handle brushes only. It’s the perfect companion for the Mini Keyaki brushes. Since we are bringing back a special …

After the launch of the Fusion Sheer Buffer, many wished for this exact same brush but with a shorter keyaki wood handle. As we were manufacturing short Keyaki handles for …

You may be familiar with the Sheer Buffer, it launched in June 2023. Today I will show you the new baby version of that brush: the Mini Sheer Buffer. This …

I previously mentioned that we will have a special brush holder for this Holiday 2024, and just like the Maki-e brush set, it is also inspired by Japanese gardens. It’s …

The Pencil One, Smudger One and Crease One were launched at the very beginning of my journey, in 2017. These 3 brushes were initially bundled with blue squirrel bristles, but …

I always need to spend time in gardens when I travel to Japan. It’s a precious moment where I can hit pause, disconnect, feel the serenity surrounding me and appreciate …

First of all, I want to thank you for your incredible patience, it has been a while! We weren’t sure what would make it before the Beautylish Gift Card event …

There will be some very special surprises this year, this set is one of them. These 4 new eye brushes are the Traditions Select 2024, a limited edition spin-off release …

The Traditions series was first introduced during the Holiday Specials 2022 with the Special Edition Trio set. The Keyaki wood we used to craft these handles is native to Japan, …

The Fundamental Eye brushes will launch on the 14th of November at 10am PT, the brushes will be available both as a set and individually. There are 8 brushes in …

The first Fundamental series were released in December 2017, they have been discontinued for a while now but new Fundamentals series will be available starting on the 18th of July …

The Sheer Buffer has been specially designed for those of us who love a lightweight diffused application of cream bronzers – or other cream products. It’s a stippling brush with …

Hi!! First of all, I hope you are well! I am finally at a stage where I can share an update on what is happening with the collections and here …

The Traditions Holiday Trio is a set of 3 eye brushes with new keyaki wood handles and matte black brass ferrules. This Holiday release was created with the fude lover …