Sonia G

On February 18th, 2026 we released three special Maki-e brushes, they were available individually in their own little black paulownia box. These brushes sold out quickly and since there was …

When I introduced the Superstars series, I mentioned that there is still so much more we want to achieve. As we work on new projects, research new materials, acquire new …

The Traditions Kakishibu brushes are restocking very soon, and there will be a small change to two of the brushes, the T7 and the T8. Today, I wanted to share …

I discovered kakishibu dyed bristles a long time ago and I instantly fell madly in love with them! Not only because of all that they represented, but I really loved …

I always hoped my blog could help us connect with the artisans behind these brushes, and vice versa. Over time, the artisans told me that it did, that it helped …

In 2023, we received a European Product Design Award for our Walnut Wooden Brush Holder, the version with the sliding compartments. This piece is part of our permanent collection, and …

It has been quite some time since we launched our very first microfiber cloth in 2020, which we named “To the moon and back“. That original cloth measured 24 × …

If this is the first time you hear about the Superstars series, this series features limited edition brushes that can only be manufactured at specific moments. What we do is …

After launching the Alpine face brushes on April 13th, 2026, we are now ready with the eye brushes that feature the same handles. Just like the face brushes, these eye …

Honouring Craftsmanship There’s so much I want to share with you today, I’ll try to do it in a way that’s detailed enough for those who adore craftsmanship, but hopefully …

I’ve already shared a detailed post about the Mini Essential handles, but today I wanted to dive a little deeper, especially into the SOFT BLENDER. The Mini Essential eye brushes …

Receiving a beautiful product wrapped in beautiful packaging feels so special. It adds to the experience, and, in the world of high-end or luxury pieces, it’s often expected. Packaging however, …

When you start travelling to new places, you notice items that were never on your radar before. When I first travelled to Japan, Fude brushes were obviously at the very …

We introduced our first Maki-e brushes in December 2023 with the Sunset Cranes eye set, then the Summer Koi eye set came in June 2024, and in November 2024 the …

This Superstars series features very special brushes: Brushes you’ve requested, discontinued designs or prototypes I’ve worked on before, but couldn’t bring into production. If you missed the introduction post for this …

It’s hard to believe a whole year has passed since we released the last Holiday brush holder, time truly flies! This year has been both challenging and deeply rewarding, filled …

We began this Sonia G journey in 2017, and what an incredible experience it has been. Over the years, we’ve continued to evolve alongside talented artisans, incorporating new materials and …

In October 2025, we introduced the Mini Essentials Special Edition #1 brushes which featured new mini lacquered handles. The next Mini Essentials, Mini Essentials Special Edition #2 is also currently …

We launched the Mini Essentials Special Edition #1 on the 20th of October 2025. Today, I am thrilled to show you the face brushes for the Special Edition #2! As …

When the Mini Keyaki Vol 1 Brush Set first launched in 2020, short-handled brushes weren’t in particularly high demand—though to be fair, none of us were traveling much that year! …