This Superstars series features very special brushes: Brushes you’ve requested, discontinued designs or prototypes I’ve worked on before, but couldn’t bring into production. If you missed the introduction post for this …
Sonia G.
Sonia G.
I built my career as an IT (Information Technology) Architect, designing infrastructure solutions for some of the world’s most prestigious luxury groups. I loved the challenges of my work, but I also had another passion—Japan and its extraordinary craftsmanship. I longed to explore it in a more hands-on, creative way. In 2012, that curiosity led me to start a blog all about make-up and brushes, blending my appreciation for precision with my love for artistry. -------------------------------------------------------------------------------------------------------------------------- Conflict of interest statement: I own this website and write the reviews here, but I am also the owner of Sonia G. In some of my reviews, some Sonia G products may be showcased or compared to products from other manufacturers. In these cases, I do my best to remain objective and only compare certain properties of the brushes. I also give many details about my own brushes on this site or use them to create looks. I sometimes receive free products for review from either their manufacturers or retail companies. Many of the products however remain purchased by myself. In the cases above, you will find a statement at the start of the review stating whether you are reading a review, whether Sonia G products are included and whether products were purchased or donated. Sonia G products are currently exclusively sold by beautylish.com – A commercial relationship therefore exists between the two companies. Sonia G also maintains confidential relationships with certain brush manufacturers.
It’s hard to believe a whole year has passed since we released the last Holiday brush holder, time truly flies! This year has been both challenging and deeply rewarding, filled …
In October 2025, we introduced the Mini Essentials Special Edition #1 brushes which featured new mini lacquered handles. The next Mini Essentials, Mini Essentials Special Edition #2 is also currently …
The Mini Soft Brush Book was launched for the first time in December 2024 and we are so happy to bring it back in stock this October 20th, 2025 at …
I have just updated the News and Restocks page and I wanted to take this opportunity to thank you, you are so patient and kind, and we are all so …
I am thrilled to write about brush and make-up storage, this is such an exciting topic for me! If you also love to re-organize your space and find new ways …
We are so happy to announce the restock of the Traditions Keyaki Kakishibu brushes with the addition of 4 new beautiful and effective brush designs! For the details of …
We just spent 3 weeks in Japan and we did not have a dull minute! It has been such a beautiful trip and we’ll keep so many incredible memories! We …
The three maki-e eye sets that we have been releasing since December 2023 were initially planned to be launched at the same time for Holiday 2023. The idea was that …
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The Beautylish Gift Card Event
by Sonia G.by Sonia G.Beautylish carry amazing brands that I use on a daily basis, sometimes I can wait until their Gift Card Event to purchase something that is on my wishlist, but most …
Since we have welcomed many new Sonia G customers recently, please allow me to briefly share how my Fude journey started. Or you can click here to jump directly to …
I wanted to answer your most recent and frequent questions, share some details about the blog and about what is to come in 2025. But first of all, I hope …
This new Mini Soft Brush Book was designed to carry short handle brushes only. It’s the perfect companion for the Mini Keyaki brushes. Since we are bringing back a special …
After the launch of the Fusion Sheer Buffer, many wished for this exact same brush but with a shorter keyaki wood handle. As we were manufacturing short Keyaki handles for …
You may be familiar with the Sheer Buffer, it launched in June 2023. Today I will show you the new baby version of that brush: the Mini Sheer Buffer. This …
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Meet the Artisans – The JAPANESE GARDENS Brush Holder
by Sonia G.by Sonia G.I first met Mr Iwata in 2018, but I already knew about his work well before our first encounter. My blog allowed me to connect and meet with like-minded people …
