If you enjoy reading about Fude manufacturing and behind the scenes stories, today’s post is about the Oval Hybrid, the Crease 2 and the upcoming restock of the Japanese Gardens …
Sonia G.
Sonia G.
I built my career as an IT (Information Technology) Architect, designing infrastructure solutions for some of the world’s most prestigious luxury groups. I loved the challenges of my work, but I also had another passion—Japan and its extraordinary craftsmanship. I longed to explore it in a more hands-on, creative way. In 2012, that curiosity led me to start a blog all about make-up and brushes, blending my appreciation for precision with my love for artistry. -------------------------------------------------------------------------------------------------------------------------- Conflict of interest statement: I own this website and write the reviews here, but I am also the owner of Sonia G. In some of my reviews, some Sonia G products may be showcased or compared to products from other manufacturers. In these cases, I do my best to remain objective and only compare certain properties of the brushes. I also give many details about my own brushes on this site or use them to create looks. I sometimes receive free products for review from either their manufacturers or retail companies. Many of the products however remain purchased by myself. In the cases above, you will find a statement at the start of the review stating whether you are reading a review, whether Sonia G products are included and whether products were purchased or donated. Sonia G products are currently exclusively sold by beautylish.com – A commercial relationship therefore exists between the two companies. Sonia G also maintains confidential relationships with certain brush manufacturers.
The Maki-e Face brushes that launched last February are coming back and will be available on Beautylish next Tuesday, September 29th, at 10am PT. The pre-orders (for those of you …
- Behind the ScenesSonia G Updates
Behind the Scenes: The Challenges, the Progress, and the Restocks to Come
by Sonia G.by Sonia G.So much has happened this year, and I wanted to take a moment to share an update with you all. I am not always able to reply to every comment …
On February 18th, 2026 we released three special Maki-e brushes, they were available individually in their own little black paulownia box. These brushes sold out quickly and since there was …
- BrushesSonia G Launches
NEW SUPERSTARS: SMUDGER 1, SOFT WORKER, COMPACT CREASE
by Sonia G.by Sonia G.The Superstars are brushes that are manufactured individually, at different times, and in limited-quantity batches. This approach gives us the freedom to create and release special designs as opportunities arise. …
Today is the launch of the Synthetics Builder, I read your amazing reactions to this new brush that is bundled only with synthetic bristles and I thank you so so …
- Behind the ScenesBrushesSonia G
Behind the scenes – The Traditions Kakishibu brushes
by Sonia G.by Sonia G.I always hoped my blog could help us connect with the artisans behind these brushes, and vice versa. Over time, the artisans told me that it did, that it helped …
- Behind the ScenesBrushesSonia G
Behind the scenes: Cranes over Mt Fuji Act III
by Sonia G.by Sonia G.In 2023, we received a European Product Design Award for our Walnut Wooden Brush Holder, the version with the sliding compartments. This piece is part of our permanent collection, and …
- BrushesSonia G Updates
Sonia G – Update prior to the Beautylish Gift Card Event
by Sonia G.by Sonia G.As you may already know, the Beautylish Gift Card Event is about to begin, and I wanted to share a few important updates with you before it starts. I’ve received …
I’ve already shared a detailed post about the Mini Essential handles, but today I wanted to dive a little deeper, especially into the SOFT BLENDER. The Mini Essential eye brushes …
Receiving a beautiful product wrapped in beautiful packaging feels so special. It adds to the experience, and, in the world of high-end or luxury pieces, it’s often expected. Packaging however, …
