by Sonia G.

It’s almost the end of 2018 but not all of the Holiday Limited Editions have been released yet, this Beautylish x Chikuhodo is coming soon so get ready for its launch on the 28th of December at 10am PST Online on the Beautylish website.

UPDATE 29th December, here is the mail received from Nils (CEO of Beautylish) regarding the launch of the set

Hi, due to the high level of interest and our limited supply, we made the decision to postpone the launch of the Beautylish x Chikuhodo Fuji Makie Collection to avoid disappointing our customers.

Our initial supply went quickly during a limited pre-order and we are now in the process of trying to solidify the second delivery of the brushes. We will make sure to update you as soon as we have delivery dates confirmed from Chikuhodo.

I apologize for the delay and will make sure to keep you updated. Thank you for your understanding and all the best to you and your loved ones in 2019!


I hope you are having a wonderful Holiday season, enjoying a little well deserved splurging or eagerly contemplating last minute 2018 purchases!!

In 2018 I could not write much, however, I did splurge quite a bit for several reason, as a result in 2019 I will have a huge lot to share with you! The blog has been sleeping for a while due to lack of time for posting, certainly not lack of interest! I will be taking a temporary break from my day work so that I can catch up with the blog’s related activities and also spend more time with my family.

Today I will post a very brief review, done pretty quickly because the clock is ticking but with enough details to help you  decide if you should trigger your cc on it, I believe this will sell out very fast.

This is the Limited Edition Beautylish x Chikuhodo collaboration for 2018. Some companies are very close to Kumano manufactures, they meet very often and they certainly appreciate each others collaboration. I know that Chikuhodo have a great respect for Beautylish and they are very honored to release something together.

This 2018 collaboration is about 4 brushes: a powder, a cheek, a foundation and an eye shadow brush. They come with a small pouch to carry them. These are Limited Edition, it means they have a certain amount in the warehouse and are available until stock lasts.  They are, and feel, like saikoho grade goat hair, which is super soft.

Before we deep dive into each brush, I think it’s nice to pause and ask ourselves what are our expectations in Limited Edition releases?

I have read so many different reactions on the Limited Edition topic, some will buy items just because they are LE, others will get them only if they can use them daily,  others will splurge only if the release knocks their socks of and others are totally hating the whole LE topic…

I would love to know what you think about Holiday or Limited Edition releases, specially when it comes to make-up and make-up brushes, please leave me a comment as I am really eager to know your thoughts!

I love to see gorgeous Limited Edition releases popping from time to time. A Holiday release has to be something special, it shouldn’t be something boring that can be mass produced. Limited Edition items, specially when it comes to Fude, usually require more work per brush or are more costly to produce, this is why -most of the time- an item is categorized LE.

LE brushes should be unique or more risky designs, or normal series but with upgraded handles, or with upgraded material, or a collaboration with a special story behind.  I really don’t mind if I can’t use a Holiday brush every day of the week but I won’t get it if it doesn’t speak to me. I will not purchase just because it’s LE but I will purchase if I know that I will regret not having it -shall I manage to get my hands on it before it sells out!

This release honors Mount Fuji, well-know symbol of Japan, one of Japan’s Holy Mountains, added to the World Heritage List as a Cultural Site. I did not visit this area yet but I will soon. I cannot count how many souvenirs I have brought just because I loved the Mount Fuji image on them!


Beautylish sent this set to me but I would have bought it, it duplicates brushes that I own and love and also, this blue set extends my Chikuhodo Noel Neige set into a 7 pieces brush set!

The Chikuhodo Noel Neige is the closest in terms of color, if you don’t know this Chikuhodo Noel Neige set, it’s one of their best and most sought for LE sets, if you missed it, this is the opportunity for you to get something as good and even prettier.

don’t we love blue sets…


The Fuji powder brush

The bristles are 5cm long, the ferrule is oval :18mmx22mm. Compared to the powder brush in the Neige set, this big powder brush is fluffier, it splays out more, it feels softer on the skin but the Chikuhodo Neige feels more tightly packed, the later is stronger with the products and heavier with the application while you’ll obtain a more diffused result with the BxC. I would not say it changes enough to justify both but the BxC is really very pleasant and I will definitely grab for this one first.

The Fuji cheek brush

The Fuji LE version is similar to the current Chikuhodo Takumi T-5, it’s a tapered shape, the ferrule is oval: 15mmx17mm, the bristles are 3.8cm long. The Fuji seems a bit more firmer (you can barely tell) but just as soft and fluffy.

The cheek brush on both Chikuhodo Neige and BxC set are different, two completely different brushes, I find the BxC more versatile so you’ll get probably more use out of it, you can play with the precision, control the placement more easily across products, it’s a fanstastic brush for blush, countour, highlight, setting and more. It’s a clever companion to the BxC big powder brush, the combination of these two together is super functional.

If you have the Sakura 2016 Chikuhodo / Beautylish, the red version of the cheek brush is the same hair length and tapered shape but the red Sakura is a flatter and thinner version of this Fuji.

The Fuji foundation brush

This brush is round, the ferrule is 2cm diameter and the hair length also 2cm. It’s the same brush as the Chikuhodo Takumi T-3, if you were thinking about getting this Takumi, this Fuji will fulfill the same purpose. The Fuji handle is slightly thicker, heavier and longer.

This is a very dense brush, dense brushes like this are going to shed a bit until they have had enough movement and they have released the eventual unattached bristles.

Natural bristles are more difficult to bundle because each bristle is different, synthetic bristles are more consistent in quality, thickness, length, construction, etc, therefore the bundling is more straightforward and in general much cheaper.

I have used it today, each side of my face with a different technique. My prefered technique when using this brush for liquid and cream foundation is to first apply my foundation either with the fingertips (or a flat synthetic brush) and then finish with this brush, this method will flawlessly blend and also avoids wasting too much product. I also proceed slowly, making tiny pauses if required so that my skin can absorb as I proceed, it’s just to prevent layering too much product at once and mitigates the streaky application threat.

If you like to set your foundation with powder this is also a good tool for that, it will pick and apply quite heavily. I have extremely dry and sensitive skin so I tend to set with something much less dense and very precise but I have seen my friends using a little brush like this to fix their base make-up (foundation and powder) during the day.

The only similar(ish) white goat brushes that I own are the Koyudo H011 and the Hakuhodo G543, both are much more dense and with shorter bristles.

The Fuji eyeshadow brush

It’s a brush shaped a bit like the Mac 217, smaller but same idea. The bristles are approx 15mm long, ferrule is 5mmx9mm.

The ferrule of the Mac is 4.5mmx8.3mm but the bristles of this discontinued Mac are 16mm long and sokoho goat (thicker and it will fluff out more).

On both the Takumi T-7 and the Noel eyeshadow brushes, the sides are more layered starting further down at the base and the point is more tapered, this is better to lay down the product with the sides and have more control with the placement. This Fuji does not have much layers on the sides but since it splays out at the tip, it’s better for diffusing along the crease and for blending out.

I did my eye make-up with the Fuji on one eye and the Neige in the other, surprisingly it looked quite similar but the Neige was better to lay down and the Fuji was better for the crease. The side with the Fuji was looking slightly more diffused but depending on your skills, you will be able to achieve a similar enough application with both.


Neige vs Fuji (dirty… but clearly showing the shape difference)

The pouch

The packaging

Inside you’ll also find some recommendations, always perfect packaging…

This set is released on the 28th of December, I believe it costs 152$ (to be confirmed), get ready at 10am PST (got this time from Trendmood1 on Instagram), not sure if Beautylish communicated differently but so far it’s the only info I have.

Please read the beginning of this post for the recent update on availability of this set! 

Wishing you a very happy and exciting Holiday season!

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Laura 27 December, 2018 - 1:22 pm

Great review, ive been waiting for one! Beautylish have emailed me saying this set is $195 and on reading your review I’m definitely buying. The brush handles are simply beautiful and i tend to buy eye brushes usually so this will be a nice set.

Sonia G. 27 December, 2018 - 4:53 pm

Thanks Laura! Gosh I am not sure anymore about the price.. I have emailed Beautylish just to confirm! if you want it you will have to be very fast at the launch!! I hope you get it!!

Deborah Carlston 28 December, 2018 - 4:48 pm

I’ve been waiting for a review like this. Thank you so much, Sonia! Extremely helpful. Now I’ll be counting the minutes so I don’t miss the launch. Looking forward to the re-release of your brushes too.

Sonia G. 28 December, 2018 - 5:54 pm

Hi Deborah, really not sure about the launch time… so please check with Beautylish just in case. I did just ask them but waiting for the update!
Good luck <3 I hope you'll get it!

Maribel Figueroa 27 December, 2018 - 5:45 pm

Great review so I decided to tell my Beautylish Beauty Concierge to place the order for me. It’s a gorgeous set! I love blue and gold so it’s on my way

Cristy 27 December, 2018 - 5:49 pm

So glad I have the Neige set because this one is tempting. But I prefer the makie print on the Neige and the blush brush shape too. But for sure if anyone missed that set, this one comes close. I had a feeling it was that same cobalt blue colour! So glad to see you posting again. I’ve missed you and reading your blog posts. <3

Laurissa 27 December, 2018 - 5:52 pm

Hi Sonia! Thank you for the timely blog post! Your blog is so very helpful. Glad to hear you’ll have more time for your family and to fill us in on your brush additions! I missed out on the Chikuhodo Noel Neige collection. I wasn’t collecting fude at the time. It was awhile ago, but I think I either couldn’t afford them at the time, or I didn’t know enough to understand the pricing. I think I started trying fude the following year, and it’s been downhill (for my budget) ever since! I pre-ordered this Beautylish/Chikuhodo set yesterday. I probably would have ordered no matter what hair or shapes were used. These handles look GORGEOUS. Can’t wait to see them in person.

Regarding LE brushes.. I look forward to the Chikuhodo and other seasonal LE sets. I generally purchase if I really love the handle design OR I feel the brush function fills a niche in my collection. It’s gotten to the point where I set money aside all year, just in case the holiday LE brushes knock my socks off. On that note, do you have any plans to release any LE brushes from your brand? I can’t imagine your brushes being any more beautiful than they are, but I would LOVE to see what you come up with for LE sets or even a single LE brush. Here’s hoping 🙂

Tara C 27 December, 2018 - 9:16 pm

It’s a gorgeous set, thank you for your detailed review. My problem with these sets is they nearly always include a foundation brush, which I have no use for as I don’t wear foundation, and I’m more of a user than a collector, so I prefer to buy brushes individually. This means I miss out on the pretty designs 🙁 but my brushes are all functional. The prettiest brushes I own are yours! So I will pass on this set and save my money for Sonia G brushes.

Laurie C. 27 December, 2018 - 11:10 pm

I appreciate your thorough and thoughtful review of the new Chikuhodo set. I am sure anyone interested in that set will now be able to make an informed decision on purchasing it based on your detailed information.
I do own the Chikuhodo Noel Neige set because they were given to me as a Christmas gift. I love them and use them almost every day but did not realize until later that they were LE. I do think that my set is well made, but the stars and the name have faded over time on the eyeshadow brush, which saddens me in light of the cost, but it is a great brush.
As a lover of all things cosmetic: tools, makeup, perfume, etc., I am tired of LE items. It creates a frenzy that makes me realize I do not need to own everything, nor do I want to anymore. Sometimes I think LE items are a gimmick, sometimes they are lesser quality and sometimes the quality is better, but regardless, there is always someone who wants a LE item that will miss out. Sometimes, LE items magically become permanent in a line and sometimes they are gone for good. LE items are a great advertising gimmick for companies to boost sales. The minute I find out something is LE, I am no longer interested.
I have purchased quite a few of your brushes and am particularly smitten with your fan brushes. I have finally found exactly what I was looking for in a fan brush. Thank you for that!

Deborah Carlston 28 December, 2018 - 7:14 pm

Get this! After all of the hype, I was there at 1:00pm ET on the spot for these brushes and couldn’t find them anywhere, even though I’m pre registered. Went to online chat in a panic at 1:03 because I was worried they’d sell out. Found out that Beautylish Does Not Have Them! And they don’t know when they will. There will be a lot of angry and disappointed Beautylish customers today.

Sonia G. 28 December, 2018 - 7:28 pm

Hi Deborah,

I don’t think they have launched yet!
I picked up the launch time from the Trendmood1 account on Instagram but Beautylish saw my post and contacted me saying that they were working on the launch… it appears that it won’t be that time when they launch. I sent an email to Beautylish again asking when is the launch happening but so far they haven’t replied, I cannot confirm right now what is happening but hopefully I will soon get a reply and hopfully the right launching time.. so sorry about that!!
I am very surprised that on the chat you were told they did not have them as they haven’t launched it yet!! As soon as I have an update I will let you know, so sorry that you got this experience, I totally understand your disappointment, we will see what happens!

Emily 28 December, 2018 - 8:47 pm

Personally I like limited packaging. I don’t want brands to bring back the exact same things (then no point of being LE anyways). But I don’t want to see good things only to be limited edition either. For makeup brushes, I’d like to see very unique packaging and fancy design or even different types of bristles, and produce popular brush shapes massively with regular packaging.

Tanja 29 December, 2018 - 11:12 am

Seems like only some very privileged people git them or got the chance to order them, although signed up to pre-order I never received and email. Very bad handling from Beautylish leaving a bad taste for me.

Caroline Oliveira 8 January, 2019 - 11:32 pm

Hi Sonia! It’s so good to hear from you again. I really, really missed your posts. There were so many releases in the fude world and everything I caught myself thinking “Are they good? Are they worth buying? I wish Sonia reviewed them so I knew what to do”.
What you asked about limited editions: if it’s something really special and unique like the Wayne Goss from last post or Koyudo Red Squirrel I care a lot. All the waiting lists and getting to the site the second they launch and sometimes they sell out in minutes and you get desperate because how are you going to live without them? I hate when brands end up making a thing out of it (hello, MAC) and in the end stop buying from them. So I guess what I’m trying to say is: it’s okay to make a limited edition item as long as it’s respectful to the buyer. Produce a good amount, make it easy to buy and put in circulation long enough so no one has to rush like crazy to buy.
Also, I would love to buy your brushes but I live in Brazil and Beautylish won’t ship here. Do you have any plans in the future to sell from your own site?

Sonia G. 14 January, 2019 - 9:58 pm

Hi Caroline,
I am getting things organized so that I can come back here! I miss it too much!! I am glad there is people still reading me 😀
Thank you for sharing your thoughts!! Mac just released so many limited editions things that I was overwhelmed and stopped too!
I don’t have plans to sell myself as the logistics are just not possible to handle from Switzerland but I will talk to Beautylish, there are a few countries where the shipping is more complicated and I will see what they can do, if not immediately, in the future for sure! I take note and if whenever I have the chance to do something about this I will!
sending you lots of love <3

Impulsive 23 January, 2019 - 11:56 am

Out of curiosity does anyone know what the actual retail value of these brushes were?

Sonia G. 24 January, 2019 - 8:27 pm

I think it was at 195$

Laura M 27 January, 2019 - 3:17 pm

Hi Sonia,
I am suuuuuuper excited to read you’ll be writing more content. I love this site and often scroll through many of your older reviews/info (and sometimes over and over the same articles!).
I such a sucker for LE products, mostly because the design ends up being what I’ve been long and arduously searching for that the regular lines don’t seem to get right. If it’s eye or cheek products I don’t seem to mind because my ridiculously mammoth collections means I rarely (aka never!) run out. But if it’s a tool or a lippie that I purchased but for whatever reason took me ages to try out since said purchase, if I fall in love with it and want a backup… it turns into a life long mission to find a replacement that’s never quite right…. and then that’s the end of me using it regularly. Oh, the joys of beauty!

Kimberly 31 January, 2019 - 5:59 am

I absolutely love the brush reviews you do! It certainly helps! Would you please tell me what your most favorite bronzer brush would be for a person that has fair skin? I have watched so many You Tube videos and read so many reviews that it has become overwhelming. I really appreciate it!
Thank you!


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