Home BrushesAccessories Koyudo and Ayanokoji

Koyudo and Ayanokoji

by Sonia G.

They call this the “Metal Clasp (Gamaguchi) Ayanokoji Pouch Heart“. When I was at Koyudo’s offices, they took it out for me  (can you spot it here ?) unfortunately I forgot to purchase it, I was overwhelmed with all the brushes in front of me and I just couldn’t take anymore but then CDJapan got it for me.

I bought a few pouches when I was in Japan for several reasons, because I love them and because it’s something that is not often reviewed so I am trying to cover this topic a little bit more, you’ll see a few posts about them in the future.



Yukie from CDJapan sent me this information :

These items are made by the craftsmen such as Mr.Kazuo Hayashi,who has been chosen as “a modern master craftsman” in Kyoto carefully one by one.
 This is about workshop that produce this metal clasp pouch, sorry only in Japanese.
I copy here part of that article about Kazuo Hayashi-san – the translation has been done by google :
I cannot believe this man made a cute little heart pouch like this 🙂
There is no doubt that the pouch is well made, feels solid, is pleasant to the touch (I have some problems with some materials, I don’t like when they stick to the skin, when they feel like plastic or cheap). The material is not elastic, it has little waves embroidered that give it some dimension, then when it closes, it’s closed, you can even decide to close it silently or you can wake up your partner if you prefer, you chose, either way works. White and pink hearts on a purple background, it’s more vibrant than it looks in the picture and in real life I find it more beautiful. You have to like girly designs but although it looks girly, it feels robust.


The interior layer is a rose pink material that makes me think of some kind of expensive handbag’s interior. I am not sure that it’s easily washable but I will enquire and let you know.


I found a home for my White Mushroom, pssscchhhhhht ! sleeping beauty …


You can fit a Koyudo Fu-pa…


or two…


or some little makeup items. I don’t know if you like this kind of things, I am usually not fond of girly materials or retro designs but the quality is there and the craftsman is talented and very touching, he made a beautiful little pouch and I am really happy to own it, specially now that I know who is behind its creation.

I had two other brushes on my wishlist that I forgot to bring with me, again CDjapan came to the rescue, it was the BP025 and the BP030. The BP025 because I got the blush brush BP018 recently and I love it !!! and I thought this one would be a little sister. The BP030 because Nikoleta told me she loved it and when Nikoleta tells you something is good, it is. I will show them to you right now.

This is the BP025, it is such a wonderful gem, honestly it goes all the way up to my very very top favs. I don’t even know what to say, if you have the J116 from Hakuhodo it’s exactly the same but with squirrel hair, gorgeous, amazing, perfection, extremely soft with enough density to allow pressure and precision. With Nars Exhibit A you will have clown cheeks if you don’t remove the excess, it does  pack a lot of product when it comes to awfully pigmented blushes. I love to pick up the product with both sides, tap excess and buff in paddle-round motions.

Don’t ask yourself if this will work for highlighter or for blush or for setting your makeup with powder, just stop the agony and get it. Trust me. You will  love it. There is not one hair out of  place.






This is the BP030 that Nikoleta told me about some time ago, it’s very very soft too, again very well bundled.


Compared to the Hakuhodo it’s a bit less precise, which can be a bonus if you want to contour with it you will get less harsh lines. It is densely packed, it blends well, good for placing color in the browbone, not too firm, not too floppy, so glad I have it ! The Kashoen is more rough, it’s supposed to be used only to contour and I would not use it on the eye area, you still can but it doesn’t feel as soft the other two here :







By the way, this is a brush that I recently recommended a few times so I’ll put a pic here too for those of you who are interested. It’s the BP036, Shu’s 5R dupe. It’s a kolinsky brush, as soft as the Shu (maybe even softer), firm enough to do very precise placement and blending, it’s the fifth element and you need it.



I am sorry to be so passionate but when I love something I can’t help it ! I hope you enjoyed !

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Bea 22 August, 2013 - 7:54 pm

I see that brush comb again lol. I need it. I have the heart pouch too. It came with my fu-pa14.

Sweet make up temptations 22 August, 2013 - 7:57 pm

The comb is always by my side 🙂
that’s right, I think they were pairing these two, thank you Bea for telling me.

michelle 22 August, 2013 - 8:50 pm

oh thank you for the review on the BP030 as it is similar to NARS 16 and asked on the forum about what brush by Hak. or Koy. would be similar. 🙂 ….more brushes to add to my wish list! Tahnks again Sonia

Sweet make up temptations 22 August, 2013 - 9:01 pm

Michelle they are all amazing, I am very pleased with them, just got it this week and I thought of you 🙂

Michelle 23 August, 2013 - 10:43 pm

What i love about the shape of the brush is it is easy for me to apply in the crease and blend. It does allot of the work for you in my opinion. I also needed this shape brush, as I have a few very dark NARS shadows and the shape of the brush makes it easier to apply. Will have to get Koyudo one as NARS is so scratchy and for $33.00 a bit disappointed. 🙁

Sweet make up temptations 26 August, 2013 - 12:44 pm

I love the Nars crease brushes, really do, still use them very often but I just wished they were softer 🙁

Amy 23 August, 2013 - 1:35 pm

I really need to get home quick so I can savour this post in my own sweet time. I just saw that pouch in this post that I’d been silivating on for months… And I need to get use to this new format… Need to get out from my office carpark now. Ciao

Sweet make up temptations 26 August, 2013 - 12:42 pm

🙂 thank you Amy !!

Kristyn 23 August, 2013 - 10:07 pm

I have just started reading your blog this last month and I wanted to comment on this newer post, more because I have added a new brush the my wishlist (the BP036), but I wanted to thank you for such great detailed descriptions and photos of all of the brushes you show. I have read so many of your past blogs, and to be honest almost every brush on my wishlist is from your posts! Especially Koyudo brushes. I cannot wait to place my first order this coming week! Thank you again for these posts, I just wanted to let you know that it is really helpful and wanted! <3


Sweet make up temptations 26 August, 2013 - 12:43 pm

so sweet Kristyn, thanks for your kind comment, I am sure you will enjoy Koyudo brushes, no doubt about that 🙂 please let me know !!

Bora 24 August, 2013 - 3:00 pm

I actually have a weird fetish for clasp frame purses, almost all my make-up bags and coin purses have this kind of closure and I love Japanese made products so I’m excited to investigate these ones you’ve shown us! Also they are great for brush storage because the hairs won’t get caught in the zip. It always makes me mad when kabuki brushes are sold in zippered bags (e.g. Bobbi Brown, Make-up Forever) because the hairs can get caught in the zip and then your beautiful expensive brush will be ruined!

Sweet make up temptations 26 August, 2013 - 12:49 pm

absolutely, I am afraid too of the zip and I did caught hairs in them 😛 I didn’t even realize that it was actually very useful to have this type of closure… thanks for pointing it out 🙂

Fanny_blackrose 25 August, 2013 - 5:30 pm

I am eyeing this pouch when I browse around the brushes and thinking what is the different with another. Thank you for reviewing this.
Hope they come out with others design soon. 😉

Melissa 27 August, 2013 - 8:22 am

Thats such a cute ‘sleeping bag’ for the mushroom 🙂 🙂 she looks so peaceful in it! Def great idea for travelling and looks very well made.

Oh and its about time CDJ put up the comb!!!!! Can u pls ask them 🙂
I found similar comb on Ebay, its officially a pets comb. LOL Concidering its for animal hair it might work? But of course I want the ‘real thing’ 🙂 🙂

And adding the Kashoen to my must-buy list 🙂 🙂


Sweet make up temptations 27 August, 2013 - 11:51 am

I have asked them now and will let you know !
for the Kashoen, please wait my review… it’s written, I just have to finish typing it !
glad you are back Melissa !!

Jeanette 27 August, 2013 - 12:05 pm

Hi Sonia,
the BP025 looks (and sounds!) very tempting. How does it compare to the Hakuhodo Kokutan eyeshadow L?

Jeanette 27 August, 2013 - 11:00 pm

… and to Tanseido AQ14? Do you have any preference?

Sweet make up temptations 28 August, 2013 - 1:05 pm

I will reply to your brush questions tonight, not a lot of internet access right now 🙁

Kerry 29 August, 2013 - 2:50 am

Okay. It’s official. I’m in love with your blog. And I’m probably about to fall in love with Koyudo – since finding your blog last week, I’ve managed to order 8 Koyudo brushes – and that was just my short list! I’m very excited for them to get here! But now – now I clearly need this clutch too…

I love your reviews and your passion for makeup brushes. My only complaint is the imminent financial ruin I will face when I inevitably blow all my money on brushes!

Sweet make up temptations 29 August, 2013 - 11:13 am

Hi Kerry, love your site too 😉
I know how it is.. that’s why we have to take it slowly and with patience, this passion takes time and money !
don’t forget to let me know if you fall in love with Koyudo !

BB.s. 26 September, 2013 - 6:43 pm

Hi! Sonia~
I have a question for you, I recently purchased the Hakuhodo Gidayu Bake. It looks really fragile. I plan to use it to buff my foundation like you do. How do you clean it? With regular brush cleanser? deep clean with baby shampoo? Can I dip this brush into warm water? It it gonna damage the wood handle? Will I turn back to what it originally looks like after wash?? I just have too many questions…
And I have a lot of hakuhodo blue squirrel brush now. I find their air turned really weird after I clean them with my Mac brush cleanser and baby shampoo. Can you please do a post on how you clean your brushes? do you clean them with different method according to hair type?? …Just too many questions to ask…
And by the way, I’m visiting Hakuhodo showroom in US next Monday!! Excited~~~~~~~Hope I will bring back something interesting, like your white single brush case. It’s really adorable!!!!
And I just discovered your blog about a week ago. Now I’m reading from Page 1.

Sweet make up temptations 27 September, 2013 - 7:43 am

Hi 🙂
There is a cleaning and caring post coming soon (it’s in preparation) so your questions will be answered there for sure.
Try not to dip the handle (or ferrule) into the running water and wash it with baby shampoo, rinse it well, remove the excess water as much as you can (gently) then leave it flat to dry.
Some brushes expand a bit after wash but that is normal. My blue squirrel brushes are all just like the first day and I wash them with baby shampoo or mild shampoo, no worries at all, just make sure they are rinsed and that you remove as much excess water before you leave them to dry (in the shade and flat- never standing).
oh well, good luck with the reading, so sweet ! thank you so much and I hope you’ll enjoy 🙂

Nana 26 January, 2014 - 10:55 pm

Hi Sonia, I just have a quick question!

I’m looking to purchase the pouch that you showed here and I want to use it to store the white mushroom and the H005. I was just wondering if you can fit them both in the same bag or if I should buy two.

Please let me know soon!

Thanks! 🙂

Sweet make up temptations 26 January, 2014 - 11:02 pm

they fit Nana, the only thing is that the head shape might be a bit altered since they are a bit tight 🙂 in terms of size it’s fine but it may damage the bristles..

Nana 18 February, 2014 - 3:48 pm

Hmmm ok. May just buy two then. Thanks!

Introduction to Brushes | Makeup for Beginners 18 August, 2014 - 5:48 pm

[…] Hakuhodo J116 ($35, goat) – review – a small, flat brush that comes to a rounded taper. It could also be used for contouring, under-eye setting powder, or (for small faces) blush. It is almost identical in shape to the Koyudo BP025. […]

Hakuhodo brush guide | Makeup for Beginners 20 August, 2014 - 9:15 pm

[…] J116 ($35, goat) – review – a small, flat brush that comes to a rounded taper. It could also be used for contouring, under-eye setting powder, or (for small faces) blush. It is almost identical in shape to the Koyudo BP025. […]


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